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Comissioned for a campaign by JWT for Crowne Plaza Hotels and Restorts, the Giant Apple was hand-carved, hardcoated and artworked to high levels of realism by our skilled in-house artists.

The apple was constructed in our workshop as two halves. The bulk of the final assembly and artworking had to take place on-site in the hotel lobby, within a screened-off enclosure that allowed us to apply the various layers of spray finish needed to create a realistic, mottled apple skin. A scent machine was also installed on site to provide a complementary apple fragrance and complete the experience of standing in front of a gigantic apple.

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