Make Your Mark with Branded Character Design
Designed and fabricated for Marketing Gloucester to coincide with the city’s summer festival season and a certain major sporting tournament, the 'Scrumpty' character is a combination of branding, character design and short-run manufacture, the bulk of which was handled in house; the character will be part of a competition for members of the public to design their own take on the character, to be stationed around the city in a 'Scrumpty Trail'. The client brief was to create a friendly character that combined Gloucester's 'Humpty Dumpty' folklore with the city's long-standing rugby heritage. After settling on a design, we used a specific set of processes for creating multiple copies. The final design was created as a digital model, which was CNC'd from a low-density rigid foam to fine tolerances. This was then hard-coated with a durable polyester resin and brought to a high finish by hand before being used to…