Fosters’ “Daveo” male body awareness campaign
Amalgam Modelmaking worked with Adam & Eve DDB for Fosters Lager on a UK viral campaign on male body awareness.
A parody of Michelangelo’s David was created at slightly smaller than full size (the real one is 5.5m, Amalgam’s was 4m). In keeping with the Australian Fosters cultural tradition, he was to be called ‘Daveo’.