User Experience and Interactive Models. to educate,entertain and inform
Most of the models we create are display pieces or prototypes for a variety of different industries - architecture, marine, product design and so on. Physical models have consistently proven themselves to be invaluable assets when developing and testing new designs, engaging with other people or communicating ideas. A static display model is a proven tool to draw in the audience, however, an interactive model becomes a powerful component in creating a memorable user experience. Interactive models can be used to achieve a number of goals, including: - COMMUNICATING COMPLEX PROCESSES TO THE UNINITIATED - TESTING OR MARKETING A NEW IDEA, ENGAGING WITH POTENTIAL CLIENTS - BRANDING, CEMENTING A BRAND IDENTITY AND CREATING AWARENESS Complex Processes On an individual basis, placing a user in a narrative - such as a game - allows new information to be processed easily, and can be an enjoyable user…