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Stand-out marine models help BMT launch latest concept designs
BMT are launching two concept designs at DSEI 2017 in London. To form an eye-catching centrepiece for their stand, they commissioned us to create a pair of marine models of their concept designs for mine mine warfare and hydrographic vessel, VENARI®-85 and Type 31e frigate contender, VENATOR®-110.
BMT Defence Services aims to demonstrate flexibility in these designs to serve the needs of the Royal Navy and requirements in the export market. Their marketing team planned this year’s display for the BMT brand to stand out at the busy exhibition. Although they have tested 3D renders and virtual reality for demonstrating their concept designs, BMT confirms people still love a physical model – to gather round and explore the detail. Both scale models are designed to demonstrate BMT’s multi-purpose capability and sheer amount of on-board and off-board kit they can carry, with VENARI-85 built at 1:125 and VENATOR-110 produced at 1:150.
“The marine models Amalgam make for us get incrementally more sophisticated, from having open and regular communications with Chris and Joe about our requirements. To launch these complex designs, it was essential to reflect the flexibility of each platform, showing they can carry different configurations of combat systems and equipment. Amalgam successfully achieved this with a range of interchangeable small parts with concealed magnetic connections.” Johanna Probert, Marketing Manager at BMT Defence Services.
Visual effects for marine models
With the challenge of attracting attention, our architectural model makers planned and built a series of visual and lighting effects into each scale model. The bases are designed with a bow wave effect to give the impression of moving across the water. Lighting highlights specific features, for example, visitors can see inside the mission bay for unmanned systems. On VENATOR-110 the aft ramp extends, with removable parts to show specific equipment on board. The finishing paints create a striking camouflage effect, instead of standard battleship grey. Where these models feature so many tiny parts, we used our team’s metalwork skills to ensure the models are strong and suited for transit as well as display.
We are looking forward to seeing them on the stand at DSEI later this week.