Amalgam Modelmaking worked with Adam & Eve DDB for Fosters Lager on a UK viral campaign on male body awareness.
A parody of Michelangelo’s David was created at slightly smaller than full size (the real one is 5.5m, Amalgam’s was 4m). In keeping with the Australian Fosters cultural tradition, he was to be called ‘Daveo’.
Every business, charity or organisation has a story to tell, which they may share in visitor centres or through their open events and professional workshops. The greatest challenge is similar for all: making the story resonate with the audience. For children especially, they love drama. We create our memories by forming stories, so the ones we can best recall are the ones that were dramatic.
With Gromit Unleashed 2 launching all over Bristol, we can finally start to tell the story of our involvement in a bit more detail. There has been a lot of fun and hard work building the sculptures for this summer’s art trail for The Grand Appeal. We were thrilled to announce our involvement last year and since then, the team has stretched their combined creative muscles to prepare the sculptures in time. It’s been a pleasure working with the artists and the organisers, and now it’s nearly time to reveal our own design – InCognito.
When a new product is ready for the big reveal, a large scale in-store display often works to grab attention and get people talking, which we talked about for premium brands. To create a high impact display, it’s often the technical detail which matters most – looking at how the display is made, and what structural support or suspension points it needs – to be congruent with the design.
To develop a successful in-store campaign, a marketing team has to coordinate many elements to ensure shoppers experience the same message everywhere.
A physical anchor or theme helps to make the words more memorable and connect with the audience. For their Valentine’s Day gift range, diamond jewellery brand, Forevermark, chose the iconic hot air balloon to symbolise their “True love is unstoppable” message.
Realistic visual effects are in demand at this festive time of year for window displays, point-of-sale and attention-grabbing in-store concessions. Using artificial food and drink obviously avoids the issues of short-shelf life and spillage hazards. Our wide-range of in-house creative skills enable us to test, develop and replicate everyday products for visual displays or to use in photography and filming for advertising.
Premium brand displays in store have a mysterious appeal. Done well, the mix of quality and exclusivity inspires us to spend more because it feels good. Behind the scenes, we know a lot of work goes into product innovation, developing the brand, premium props, designing spaces and creating visual merchandising. Wow-factor premium brand displays are a blend of creative concepts and excellent delivery, just like any project. To deliver it successfully, you have to stretch the budget and time across both design and build quality, although it can become skewed by one premium prop or bespoke design. At Amalgam, we're here to make you look good, with our tips for creating your premium point-of-sale display: Share your plans early When exploring concepts, your team will have plenty of ideas - whether working with a creative director or agency, retail designer, shop fitter or specialist prop makers. The earlier you can share…
We were honoured to be asked by The Grand Appeal to sculpt the characters for next year’s 2018, Bristol sculpture trail, Gromit Unleashed 2. The three characters, Wallace, Gromit and Feathers, were unveiled yesterday at an event in Aardman HQ in Bristol and we were lucky enough to be there to witness the great reveal. Please keep an eye on this space where we will be talking more about the processes involved with making these iconic sculptures!
BMT are launching two concept designs at DSEI 2017 in London. To form an eye-catching centrepiece for their stand, they commissioned us to create a pair of marine models of their concept designs for mine mine warfare and hydrographic vessel, VENARI®-85 and Type 31e frigate contender, VENATOR®-110. BMT Defence Services aims to demonstrate flexibility in these designs to serve the needs of the Royal Navy and requirements in the export market. Their marketing team planned this year's display for the BMT brand to stand out at the busy exhibition. Although they have tested 3D renders and virtual reality for demonstrating their concept designs, BMT confirms people still love a physical model - to gather round and explore the detail. Both scale models are designed to demonstrate BMT's multi-purpose capability and sheer amount of on-board and off-board kit they can carry, with VENARI-85 built at 1:125 and VENATOR-110 produced at 1:150.…